11 Paid Search Tactics That Drive Quality Inbound CallsPay-per-click is an effective way to get your most valuable customers on the phone
Calls convert at 10x the rate of clicks, so it’s a potential goldmine for companies that can connect with the right customers on the phone. But PPC is an ever-evolving beast, making it tough for marketers to keep up. Developed by the PPC experts at Hanapin Marketing and Invoca and you’ll get the latest PPC trends and tactics.
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- Using AI for more effective campaigns
- Optimizing campaigns for high-converting calls
- Expanding your audience
- Using call tracking & analytics to boost PPC results