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The Power of Personalisation
Why does personalisation matter?Customers are receiving more emails than ever. With more emails being sent, relevancy is becoming increasingly key as businesses look to appeal to their customers. Personalisation can provide customers with a far more appealing and valuable experience with your business. In a sea of information, sending relevant campaigns to your customers can not only increase engagement but also increase customer acquisition rates.
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Find out how personalisation could be the key to improving the engagement rates of your email marketing campaigns
