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Ebook Bigtincan What is Sales Enablement?

What is Sales Enablement?

Sales enablement isn’t a high-tech cure for inefficient sales and marketing teams.

Instead, the best way to think about Sales Enablement is as a strategy involving not only sales and marketing, but all customer-facing roles. This includes customer support, field services, and in a less direct way, the human resources and IT teams that implement the training programs and technology needed to drive initiatives forward.

Report Snap Shot

With this guide, learn how sales enablement equips those in customer-facing roles with the necessary tools and materials to effectively engage with buyers.

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