What is Sales Enablement?Sales enablement isn’t a high-tech cure for inefficient sales and marketing teams.
Instead, the best way to think about Sales Enablement is as a strategy involving not only sales and marketing, but all customer-facing roles. This includes customer support, field services, and in a less direct way, the human resources and IT teams that implement the training programs and technology needed to drive initiatives forward.
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With this guide, learn how sales enablement equips those in customer-facing roles with the necessary tools and materials to effectively engage with buyers.