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Report Oracle The Next Generation of B2B Purchasing: Millennials, Marketplaces and Digital Buy

The Next Generation of B2B Purchasing

How age groups and evolving channel adoption are redefining B2B sales.

B2B salespeople continue to use traditional methods of selling, such as engaging buyers via phone calls or even face to face. But the time has become a constraint for buyers, and new digital purchasing channels have emerged to speed up the buying process.

Report Snap Shot

“Organizations like Amazon have created an efficient strategy where they have built their organization around the customer. Most build their organization around a product.”

73% of buyers generally use digital channels. Most prioritize pre-ordering and back-ordering (72%), personalized product recommendations (65%), and scheduling (63%), among other benefits

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