How to Sell Without Product DifferentiationHow to play to win - without a USP - in increasingly competitive markets.
The “differentiate or die” methodology has long been a central part of the sales and marketing mantra. But is it still relevant? The world is constantly evolving, and advancing technology has paved the way for a new generation of companies – all fighting for their slice of the market. And the truth is confronted with so much choice, behind the noise, consumers can’t tell one product from another.
Report Snap Shot
- In 2016, the number of UK startups rose to a new record - 660,000 new companies were established
- In 2017, UK startups raised more money in equity investment than ever before - equalling £8.27bn worth of funding.
- In 2018, the number of new tech companies in the UK rose by 14%.