How to Sell Without Product DifferentiationHow to play to win - without a USP - in increasingly competitive markets.
The “differentiate or die” methodology has long been a central part of the sales and marketing mantra. But is it still relevant? The world is constantly evolving, and advancing technology has paved the way for a new generation of companies – all fighting for their slice of the market. And the truth is confronted with so much choice, behind the noise, consumers can’t tell one product from another.Read Report
Report Snap Shot
- In 2016, the number of UK startups rose to a new record - 660,000 new companies were established
- In 2017, UK startups raised more money in equity investment than ever before - equalling £8.27bn worth of funding.
- In 2018, the number of new tech companies in the UK rose by 14%.