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Infographic Lead Forensics Time to Team Up B2B Marketing and Sales

Time to Team Up B2B Marketing and Sales

Explore the main reasons behind sales and marketing team divides and how to encourage both teams to work as one.

Sales and marketing teams often work to the same business goals yet for many businesses each team works to entirely different objectives. It has been found that businesses who integrate their marketing and sales teams are in a better position to take full advantage of business growth. So why is it so difficult to integrate teams, align targets and encourage teamwork?

Report Snap Shot

  • The common problems faces when marketing and sales are divided
  • How to overcome the blame-game cycle
  • How to harmonise in generating new business opportunities and revenue streams