5 Sales Training Pitfalls You Need to Know About


Garret NorrisFounder and CEO of Healthy Business Builder and Business Coaches Sydney

Friday, October 12, 2018

Investing in sales training is vital for your sales team to close those all-important deals, but are you confident your training is effective and avoiding these common pitfalls?

Infographic 4 Minutes

Most people think they need to be smooth talkers to be a good salesperson, but it couldn’t be far from the truth. While a slick talker might catch the prospects’ attention, at the end of the day, clients want effective listeners. They’re more likely to respond to sales representatives who would understand their needs instead of being blatantly focused on the sale.

Setting your priorities on just being a better speaker isn’t enough. The relationship between salespeople and clients is one of the most important aspects of sales. Without any built relationships, customers would think you only see them as a number.

Sales training is a helpful way to learn about customer relationship management, a better understanding of your client’s needs, enhancing your communication skills, and improving your interactions with a client.

When done correctly, companies could expect to enjoy a higher percentage of representatives reaching their quota, winning more deals, and reducing employee turnover. However, a study shows that most sales training actually fail 120 days after it’s delivery.

There are a lot of factors that play into a sales training failure and this infographic by Healthy Business Builder will tell you the five main reasons why.

5 Sales Training Pitfalls You Need to Know About [Infographic]

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Garret Norris

Founder and CEO of Healthy Business Builder and Business Coaches Sydney


Beginning in 1988 in Hotel Management in Dublin, Ireland, Garret worked in the hospitality industry in the UK for three years and then moved to sales and sales management, becoming the CEO of multiple multi-million dollar companies. Garret now lives and works in Australia and is the founder and CEO of Healthy Business Builder and Business Coaches Sydney where he remains dedicated as ever in using his training and real-life business experience to see businesses succeed through disciplined management, creative marketing and committed client services. He is also an expert in Strategic Sales, Business Coaching, Executive coaching, Strategy planning as well as Business Growth at KONA Group where he has been instrumental in developing the primary building blocks of competitiveness over the past three decades.





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