Most people think they need to be smooth talkers to be a good salesperson, but it couldn’t be far from the truth. While a slick talker might catch the prospects’ attention, at the end of the day, clients want effective listeners. They’re more likely to respond to sales representatives who would understand their needs instead of being blatantly focused on the sale.
Setting your priorities on just being a better speaker isn’t enough. The relationship between salespeople and clients is one of the most important aspects of sales. Without any built relationships, customers would think you only see them as a number.
Sales training is a helpful way to learn about customer relationship management, a better understanding of your client’s needs, enhancing your communication skills, and improving your interactions with a client.
When done correctly, companies could expect to enjoy a higher percentage of representatives reaching their quota, winning more deals, and reducing employee turnover. However, a study shows that most sales training actually fail 120 days after it’s delivery.
There are a lot of factors that play into a sales training failure and this infographic by Healthy Business Builder will tell you the five main reasons why.