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Report Adobe - Tomorrow's CMO: Marketing's Generation of Change

Tomorrow's CMO: Marketing's Generation of Change

Why the next generation of CMOs is determined to shake up the industry for the better.

Over the past 18 months, senior marketing leaders led their teams through one of the most challenging, if not the most challenging, periods in business history. Marketing strategies and plans were forced to pivot overnight and adapt to constantly changing, and completely unpredictable market forces. This report takes research from 1,100 senior marketers across the world to explore why existing CMO’s need to step up and make change today.

Report Snap Shot

"We’ve seen that the next generation of CMOs are an inspiring generation of changemakers looking to improve the industry and the workplace for the rest of us, and those coming behind them. Our role as senior marketing leaders is to provide them with the resources, and the technology, to affect that positive change now"