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Report Marin Software Finding Your Ideal Audience

Finding Your Ideal Audience

It's hard to find a search marketer today who isn’t seeking a competitive advantage. But data suggests two-thirds of digital marketers still aren’t implementing audience targeting techniques across th

Why is this such a big deal? Put simply, layering “Audiences” on top of keywords drives better results than using keywords alone. The reason is compelling — audience targeting gives marketers a powerful tool to tailor their message and build highly relevant ad campaigns for different customer segments.

Report Snap Shot

“Personalization can reduce acquisition costs by as much as 50 percent, lift revenues by 5 to 15 percent, and increase the efficiency of marketing spend by 10 to 30 percent."

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