Finding Your Ideal AudienceIt's hard to find a search marketer today who isn’t seeking a competitive advantage. But data suggests two-thirds of digital marketers still aren’t implementing audience targeting techniques across th
Why is this such a big deal? Put simply, layering “Audiences” on top of keywords drives better results than using keywords alone. The reason is compelling — audience targeting gives marketers a powerful tool to tailor their message and build highly relevant ad campaigns for different customer segments.