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Report Marin Software Finding Your Ideal Audience

Finding Your Ideal Audience

It's hard to find a search marketer today who isn’t seeking a competitive advantage. But data suggests two-thirds of digital marketers still aren’t implementing audience targeting techniques across th

Why is this such a big deal? Put simply, layering “Audiences” on top of keywords drives better results than using keywords alone. The reason is compelling — audience targeting gives marketers a powerful tool to tailor their message and build highly relevant ad campaigns for different customer segments.

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“Personalization can reduce acquisition costs by as much as 50 percent, lift revenues by 5 to 15 percent, and increase the efficiency of marketing spend by 10 to 30 percent."