Connecting Online and Offline: The Marketer's ManualOrchestrating the customer journey... what does that mean to you? To your company? How about to your customer?
Chances are, you'll get a different answer for every person you ask. The point is that for every person, the Perfect Customer Journey is different. And for you, that means you cannot create one perfect ultimate journey and be done with it. Instead, you must be there when and where they need you. Whether it's in-store, online, or via your call centre.