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Report DiscoverOrg How to Devise a Marketing Plan

How to Devise a Marketing Plan

The path to putting your product or service into customers’ hands twists and turns. It might seem random at first, but every account won has a rhyme and a reason if you dig into it.

This complete kit will show you how to navigate your book of business, forge a well-calculated plan to add more places of interest on the map, and connect them with inroads back to your company.

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You’ll learn how to:

  • Identify the right buyers to drive engagement
  • Involve sales in the process of developing content
  • Establish tangible metrics to track performance

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