Marketing is a competitive field and it can feel like if you don't have a multi-million pound budget then you don't stand a chance. However, there are plenty of ways that you can use marketing to advertise or expand your business, without having to spend anything.
Like with many areas of running a company, it's just as much about knowing what to do as having the financial backing to invest in it. In fact, with marketing, having the right level of understanding to create and evaluate your efforts is much more important than having the money to put into it.
Here are 3 marketing tactics that your business needs to be using, and they are completely free:
1. Establish your online brand on social
Social media is a big part of marketing and can be a fantastic tool if you know how to use it. Whether you are just operating on one platform or have three or four, it's important that your activity reflects your brand. This means having a cohesive identity across your social media accounts, which match up to your company values and any other material you produce that identifies your branding.
Of course, you'll need to ensure the same profile picture is on each of your accounts but you also need to make sure your tone of voice is consistent across all channels, as well as your website.
2. Optimize your content
SEO is a crucial part of marketing and making sure you're doing it right will have a huge impact on your success. Once you learn the basics, you can do much of it yourself and it ensures that people will be able to find your business. It may take a lot of time and effort to come up with the keywords that you want to use across your copy, but when this is done, the rest is fairly straightforward.
It’s important to remember that optimization is an ongoing process and once you get into the swing of things, you should revisit your previous efforts every once in a while to ensure they’re still relevant and in-keeping with your brand.
3. Claim your Google MyBusiness page
It's completely free to claim your Google MyBusiness page. You'll need to complete a verification process but it will cost you nothing and is well worth doing. It establishes your business on Google and will also link to your profile, as well as offering obvious location benefits with Google Maps.