As the Marketing industry transforms, it's important to be mindful of the trends that could influence changes in the business-consumer relationship.
Some key topics to keep track of include; Marketing Automation, Artificial Intelligence, Experiential Marketing, and Executive Branding.
- Automation includes things like email campaigns and social media.
- The Artificial Intelligence umbrella includes predictive search, chat bots, and more.
- Experiential Marketing refers to in-person demonstrations and event marketing.
- Executive Branding requires a proper online presence, from recognition by industry leaders to donating to charity.
This infographic about the 4 Trends Changing the Marketing Landscape goes into more detail about how marketing is developing in the midst of today’s technological world. To expand your understanding of marketing further, look at the details for earning an online MBA degree from Maryville University Online.