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Report Openprise The Comprehensive Survival Guide on Lead Scoring

The Comprehensive Survival Guide on Lead Scoring

Lead scoring is a great example of the way modern marketing organizations are transforming.

Orchestrating a process around lead scoring provides data-driven guidance to help sales teams prioritize their resources and maximize conversion by following up quickly on the leads that matter. Lead scoring is quite a deep topic when you drill down the nuances of the scoring model, the data requirements, the technology options, and implementation obstacles.

Report Snap Shot

This guide will take you through a comprehensive deep dive into:

  • Components of a scoring model.
  • Scoring techniques.
  • Data, data, and more data.
  • Technology for scoring.
  • Artificial intelligence (AI) and machine learning (ML).

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