21 Lead Gen Strategies Every B2B Marketer Should Try


Jason HubbardVP of Growth for SalesIntel

Tuesday, August 11, 2020

Whether you're a start-up company or an existing B2B organization, developing and continuously optimizing your lead generation strategy is vital to business growth. Overall, if you're not driving engagement in your products and services, acquiring potential clients, and raising brand awareness, success would be challenging.

Infographic 4 Minutes
21 Lead Gen Strategies Every B2B Marketer Should Try [Infographic]

No matter how good your product or service is, it's important to get more people to learn about them and to create B2B quality leads. B2B lead generation holds the secret to meeting the sales target. However, the quality of the leads is more crucial, so that salespeople and your marketing team can take action, reach them, touch them, meet, and close deals.

Marketing teams and sales reps spend an enormous amount of time, and companies spend financial capital on lead generation — from generating in-depth blog posts to launching marketing campaigns, prospecting on Twitter, holding webinars, presenting at conferences, and so on.

However, you don't have an infinite budget of time and resources to follow the vision of the next decade that tickles your mind. You need quick and effective results to stay competitive.

Generating quality leads is the cornerstone of a successful B2B marketing campaign, and creating a stable pipeline would ensure steady business growth. Here's an infographic outlining 21 B2B lead generation strategies to support the lead generation funnel.

Infographic listing 21 B2B lead generation strategies

Jason Hubbard

VP of Growth for SalesIntel


Jason serves as the VP of Growth for SalesIntel - a leading data provider that helps you target your ideal prospects and accelerate revenue growth.


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