Lead Intelligence: A Better Model for Lead GenIs the end of lead gen upon us? Not necessarily, but perhaps it's time for a new approach...
Marketing is under more pressure than ever to send actionable leads to sales. The result? Campaigns that deliver mass volumes of leads, regardless of quality – costing more in sales follow-up than they return in conversion. How can you ensure lead quality and engagement, resulting in higher quality leads and more conversions in the long run?
Report Snap Shot
This report details how lead intelligence will transform your lead generation model, and how webinars can help to deliver the best leads in the bunch. Topics include:
- Demographic data vs. Behavioural data
- Sympathy for the sales rep
- A treaty between sales and marketing
- Lead intelligence in action