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Report ON24 Lead Intelligence: A Better Model for Lead Gen

Lead Intelligence: A Better Model for Lead Gen

Is the end of lead gen upon us? Not necessarily, but perhaps it's time for a new approach...

Marketing is under more pressure than ever to send actionable leads to sales. The result? Campaigns that deliver mass volumes of leads, regardless of quality – costing more in sales follow-up than they return in conversion. How can you ensure lead quality and engagement, resulting in higher quality leads and more conversions in the long run?

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This report details how lead intelligence will transform your lead generation model, and how webinars can help to deliver the best leads in the bunch. Topics include:

  • Demographic data vs. Behavioural data
  • Sympathy for the sales rep
  • A treaty between sales and marketing
  • Lead intelligence in action

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