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Infographic Lead Forensics Inbound Vs. Outbound Lead Generation

Inbound Vs. Outbound Lead Generation

Compare the best and worst elements of inbound and outbound lead generation and choose a strategy that will contribute to your lead generation success.

Inbound and outbound strategies each take a totally different approach to discovering new business opportunities. Inbound lead generation uses a trail of exciting content to pull prospects into your business, whereas outbound projects your brand message and products out into the world, searching for new opportunities. Both strategies produce results, but which is the most effective?

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Did you know? 

46% of businesses see a healthy ROI from inbound approaches, whereas outbound only delivers this result for 12% of teams.