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Ebook Marketing Plan B: 8 Tactics to Build Demand in a Down Economy

Marketing Plan B: 8 Tactics to Build Demand in a Down Economy

Since the snowball events of COVID-19, we’re all now facing the jarring possibility (and for some, the reality) of an uncertain economic future.

That’s a lot to grapple with when you’re already busy spending your days scrambling for relevant content or launching new ad campaigns or revisiting cancelled event contracts (not to mention homeschooling children and trying to turn the only free corner of your home into a makeshift office).

Report Snap Shot

According to Forrester, 45% of B2B technology buyers rely on conference presentations and booth materials when making buying decisions.

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