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Report Salesforce-State-of-Marketing

State of Marketing

As the world transformed, so did marketing

Optimistic about the future, marketers are blazing new trails as they prioritise innovation, digital transformation, and a work-from anywhere future that constitutes anything but “back to normal.” To get there, they are embracing technology, data, and new measures of success.

Report Snap Shot

Over 8,200 marketing leaders worldwide were surveyed to discover

  • Which shifts have occurred in marketing strategies, priorities, and challenges during recent economic and social turbulence
  • The current state and trajectory of marketing digital transformation
  • Trends in marketing data management
  • How collaboration is changing as many teams operate remotely