Real-Time Marketing 101How to turn moments of opportunity into branding gold
Fortune favors the prepared in life—and in opportunity marketing. According to eMarketer, 80% of marketers believe that real-time marketing must happen within an hour of the relevant event to be effective. More than half go even further, saying it must be within one minute. But even a brilliant piece of marketing can look desperate if you’re too slow to get it out there. Your team needs to be ready to move before you spot opportunities.
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3 steps to make sure you are ready when opportunity knocks