The 6 Step Guide to Consumer Engagement in the New Retail EconomyFeaturing Actionable Insights About Empathy, Community-Building, and Brand Engagement.
With modern technology, consumers are able to nimbly transition between channels at the click of a button. Efforts to drive engagement through building personal brand experiences are difficult as establishing a human connection has become more challenging. By engaging with customers on the channels they prefer, showing empathy and making the online retail experience fast and simple, businesses can begin to drive their consumer engagement and build meaningful consumer relationships. Read this guide to learn more actionable insights that will help you build communities and drive brand engagement in a new retail economy.
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- Mobile websites (82%) and mobile apps (80%) are the most popular devices and channels for shopping.