2020 Localized Marketing Benchmark ReportWe know the majority of search queries are now local or have local intent - but did you know that most brand engagements are local as well?
Brands and their franchise/community affiliates can’t simply rely on “top-down” brand marketing from a corporate presence to engage local consumers. Data shows brands and their individual locations must have a localized marketing strategy.
Report Snap Shot
- The brands’ localized presence (on local social and local search platforms)
- Customer care (in the form of local ratings and reviews)
- Local community engagement