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Report SOCi 2020 Localized Marketing Benchmark Report

2020 Localized Marketing Benchmark Report

We know the majority of search queries are now local or have local intent - but did you know that most brand engagements are local as well?

Brands and their franchise/community affiliates can’t simply rely on “top-down” brand marketing from a corporate presence to engage local consumers. Data shows brands and their individual locations must have a localized marketing strategy.

Report Snap Shot

  • The brands’ localized presence (on local social and local search platforms)
  • Customer care (in the form of local ratings and reviews)
  • Local community engagement