Driving Down Customer Acquisition Cost By Integrating Content And CommerceAlthough digital retail sales are growing rapidly, the digital boom isn’t translating into profits for many ecommerce retailers because of the rise in CAC.
Competition from an influx of startups and established retailers going digital floods the market daily, making paid advertisements more expensive at the same time that “banner blindness” is leading consumers to ignore ads.
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This eBook details:
- An explanation of multiple factors influencing the rise of CAC
- How to remove obstacles on the road to a customer clicking purchase
- The specific benefits brands can expect from implementing a headless content marketing strategy