Outdoor Shopping Focus ReportThe activity of shoppers in the outdoor vertical and the digital commerce sites on which they engage
Outdoor retail brands have not only gained market traction, they have quickly become market leaders. Noticing the rapid growth, general apparel brands have also expanded their offerings to mimic and even compete with the legacy outdoor set. This report examines shopper activity across the outdoor sector to reveal how outdoor brands connect directly with consumers on a highly personal level, and how this unique approach drives their success.
Report Snap Shot
Year-on-year traffic to outdoor retail sites is up 38%
Year-on-year growth in visit spend (a measure of the change in conversion rate and average order value) is up 11%.