How DTC Retailers are Changing the Retail LandscapeThe direct-to-consumer (DTC) sales model is making major alterations in the world of retail.
Over the past five years, DTC pioneers like Warby Parker, Dollar Shave Club and Casper Mattresses have transformed how people purchase beauty and skincare products, home goods and even prescription eyewear. Recognising their notable success, it’s crucial for brands to expand their DTC channels.
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But not every brand that initiates this approach prospers-Here's what is takes to thrive in the DTC landscape.