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Report searchmetrics Online Retail Market Analysis

Online Retail Market Analysis

A market analysis of 8 online retail sectors, including detailed information on the top-performing players in Google search within each sector.

It has been found that online sales now account for over a fifth of all retail in the United Kingdom. And the online shopping market is very different from the offline world, with several exclusively online players, and a surprising lack of penetration for many familiar names from the high street. As well as a breakdown of who commands the biggest market share, the analysis reveals which retail sectors are buying the most Google Shopping Ads, how many online conversions big brands are missing out on, and other core metrics for each market.   

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Report Snap Shot

  • a breakdown of who commands the biggest market share in each online sector,
  • detailed information on the top-performing players in Google within each sector, and
  • a look into how many online conversions big brands are missing out on.