The Ultimate Guide to Email DeliverabilityThe (not so) secret formula to great email delivery
If you’re a marketer with a thirst to drive more ROI from your email marketing, ensuring your emails actually end up in inboxes is the first thing to consider. Before you worry about how to position your CTA, or what the hero image should look like, you need to understand the fundamentals of deliverability to avoid the dreaded spam folder. This guide is filled with simple steps to ensure you have the best chance at landing in the inbox.
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A look at the key components of email deliverability, including:
- Mail server
- Segmentation and relevance
- Bounce information
- Spam traps