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Infographic DMA The Impact of GDPR on Email Marketing

The Impact of GDPR on Email Marketing

Despite the challenges that the General Data Protection Regulation (GDPR) may have brought to marketers, it’s clear that the new regulations did have a positive impact on consumers.

People are now more confident and less paranoid about how brands treat their personal data. Also, compared to last year, they feel that their inboxes are way less busy. Doesn’t this sound good, considering email is at the heart of brand and consumer communications?

Report Snap Shot

Find out why:

  • 57% consumers read more than half of the emails they receive
  • 86% of consumers say less than half of brand emails are useful 
  • 46% of consumers say recognizing the brand is key when deciding whether to open and read the email