20 Gorgeous Email Designs to Make You Drool


Marketing Insights for ProfessionalsThe latest thought leadership for Marketing pros

Wednesday, June 6, 2018

Email marketing is an effective tool to reach out to your customers and encourage further purchases or advocacy. But the secret could be in its design.

Article 5 Minutes
20 Gorgeous Email Designs to Make You Drool

Email marketing is one of the best ways to connect with new, old or prospective customers but is your current approach making the right first impression? How your email marketing campaigns are designed could hold the secret to their success, ensuring recipients engage with it rather than banish it straight to spam.

But how do you improve your current design? Here are 20 email designs to give you inspiration and make you drool:


Known for their excellent content marketing, and social accounts, there’s no surprise that Starbucks have made it into our email marketing list.

The coffee giant conveys a lot of information in this newsletter template but the well-considered layout prevents it from being overwhelming or looking cluttered. Instead, it uses bold colors alongside simple text to get its message across.

Starbucks newsletter layout examples

The Royal Children's Hospital Foundation

Emotive advertising is a big element of marketing and this design is a beautiful example. With a photo of a smiling child with a hearing aid and the tagline 'Make a donation. Make a difference', this template is used to communicate emotively with the Foundation's audience.

The Royal Children's Hospital Foundation advertising email template

Purses of Paradise

Purses of Paradise opt for a more personalized approach with this email newsletter, inviting consumers to find out what personality they are and what product would best suit them. The pairing of products with colors also allows for a cohesive but eye-catching design.

Purses of Paradise personalized email newsletter template offering a range of product colors


Resy connects foodies with the best local restaurants and this simple design allows the food to be the star of the show. Understanding its audience, it entices its readers in with concise text that speaks directly to the demographic.

Resy email template using concise text and simple design imagery

The White Company

Unsurprisingly, white is the dominant color for the White Company's campaign, allowing the fairly extensive text to stand out. This welcome email ensures all new customers understand the brand and what it stands for.

The White Company using minimalist branding and design to reflect their identity


A picture can say a thousand words and J.Crew are counting on it with this email design. There's barely a sentence but there is a massive ice cream cone with rainbow-colored scoops. It's a fun and quirky idea that stops readers in their tracks and keeps them scrolling.

J. Crew placing heavy emphasis on photos instead of text in their email newsletter

Nicki Minaj

This bold design that singer Nicki Minaj uses to connect with her fans is the perfect example of how brands can showcase their personality in email marketing.

Nicki Minaj using bold imagery and colors in her newsletter to connect with fans


Showtime uses email marketing to get its audience excited for upcoming season premieres. This design for Penny Dreadful showcases the show’s dark tone and its contrast between white and red ensure it's not going to be missed.

Showtime using dark imagery to reflect its show Penny Dreadful


Simplicity is an intrinsic part of Apple's brand and you can see why it's so effective with this minimalist-inspired design. This email marketing campaign allows the products to do all the talking and showcases the design of them.

Apple using minimalist imagery and brief copy to showcase their colorful accessories


Harry's email design highlights how seasonal colors can be used to engage consumers and help them better understand your brand.

Harry's using seasonal colors in their email newsletter


Monochromatic design is one of the oldest but also one of the best. This complements Everlane's brand ethos of ‘less is more’ and makes the CTA the main event.

Everlane using monochromatic design in their email newsletter to show 'less is more'


As with all Lush advertising, the brand uses bright and bold colors in its emails to attract and keep its loyal fan base. Understanding its customers, there's also space at the bottom to showcase its brand beliefs, such as '100% vegan' and 'against animal testing'.

Lush using bright and bold coloring, along with their brand beliefs in minimalist font at the bottom, drawing emphasis


Many brands are proud of their history and Converse uses video content embedded in their email newsletter to highlight theirs. They also use signatures across the bottom to embody their heritage and add authenticity. As there are so many styles to choose from and so many ways to customize their products, Converse leverage this element of personality in all their marketing, emails included.

Converse embedding video content into its newsletter

Manchester City FC

Sports fans are some of the most dedicated in the world and that means they like to get all the insight about their favorite team and players. In its email marketing campaign, MCFC uses an infographic-style template to give fans all the upcoming information they need in an easy-to-read format.

Manchester City presenting their newsletter as infographic with scores and statistics

Union Made Goods

Perfectly balancing white space with bold colors and typography, this example showcases a wide range of products while maintaining a clear design.

Union Made Goods using a plain background to draw emphasis onto their products in their newsletter

Nasty Gal

Making the most of its non-conforming image, Nasty Gal's pre-Christmas email marketing template incorporates humor to make itself stand out from the crowd. Not only does this email seem like a really simple idea, it creates an urgency for customers to purchase in time of the shipping deadlines and encourage action on those abandoned baskets. Coupled with the muted background color prevents it’s both effective and aesthetically pleasing.

Nasty Gal using humor in its newsletter to create urgency before Christmas


Graphs and charts aren't just for your company presentations but can actually be the focal point of your email marketing material as shown by this example from Uber. It effectively communicates what could have been fairly boring information and allows customers to clearly see how much money they're saving.

Uber using graphs to present what could have been boring information in an interesting way


A colorful GIF takes main stage in this email template from GrubHub, which allows it to position itself far away from the dry, boring product promotion many consumers are tired of. It also provides a useful link to the interactive 'Eat Map' to personalize the journey and get on top of local food trends.

grubHub using a colorful gif to get the attention of readers in its email newsletter


Pret prides itself on the fresh quality of their produce and this email template is built around the cafe chain’s summer menu.

Pret building its email newsletter around its summer menu


Email marketing should clearly communicate your brand to its audience and Net-A-Porter exude their luxury, hand-picked vibes in this campaign.

Net-a-Porter email newsletter example

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