What Can We Learn from Motorway Marketing?Why motorway marketing is something all email pros should know about
If, as motorists, we were only informed about a service station once, would we remember to visit it, several miles down the road? Probably not. The same principles of motorway signage apply to the craft of email marketing. If you fire out a cold, untargeted email without properly engaging with the recipient first, then you’re unlikely to be successful. The timing and strategy are both crucial.
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The principles of motorway marketing reveal the simple steps every successful email marketing journey should follow.