Infographic DMA What Winning Emails Look Like

What Winning Emails Look Like

Technology is constantly evolving and opening up new methods of communication and new ways for brands to grow their relationships with consumers. But consumer preferences evolve just as quickly.

Despite significant changes to the marketing landscape in 2018 – GDPR and Brexit, for example –it’s encouraging to find that email still remains central to customer engagement with brands.

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Successful brands Consumers say the best emails come from… - 24% Amazon, Ebay 9%, Marks and Spencer 9%, John Lewis 6%, Argos 5%, however 49% couldn’t or wouldn’t name a brand that they think is doing email well!

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