The Pace of Digital EvolutionA global view of consumer sentiment toward essential communications
In an era of rapidly changing digital capabilities, it is only natural that consumers are demanding more from their providers in terms of digital communications. With this in mind, Computershare and Quadient engaged an independent research provider, Coleman Parkes to explore consumer behaviour in relation to essential communications.
Report Snap Shot
"No matter how you segment, there are behaviours that cross all demographics and it is these behaviours you need to target first to deliver universal benefit to your customers"