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Report Phrasee The New Rulebook for Testing: Go Beyond A/B

The New Rulebook for Testing: Go Beyond A/B

7 steps to conduct successful multivariate testing

Multivariate testing (MVT) is a form of controlled experiment that many of the world’s top marketing teams apply to gain more data-driven insight on what makes an audience tick. Email subject line multivariate testing can reveal the linguistic variables that perform best at engaging your audience. Many email marketers will tell you that you should apply multivariate testing, but what they don’t tell you is how to do it with scientific rigor.

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In this handy guide, you’ll learn:

  • Why regularly multivariate testing your email subject lines is of such crucial importance.
  • How multivariate testing can be implemented into your brand’s email marketing strategy quickly and easily.
  • Which factors you’ll need to consider to ensure that you run the most effective email subject line multivariate tests, and how Phrasee’s AI marketing platform can help.