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IFP CONTENT AWARDS 2020 - VOTE NOW!

Report Fresh Relevance The Gift of Personalization

The Gift of Personalization

Customize your email and web marketing this peak trading season!

With the holiday shopping season beginning earlier every year, brands and retailers have more opportunity than ever to reach customers with seasonal offers. Black Friday Weekend, Cyber Monday and the build-up to Christmas are ideal times to acquire new customers, re-engage lapsed buyers and monetise top spenders. In this eBook, you’ll get top tips and tactics to prepare the ultimate email and web marketing strategy for this peak trading season!

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  • a checklist of proven marketing tactics,
  • pro tips for each shopping event, and
  • visual examples of personalised holiday content.