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![Marketo The Definitive Guide to Engaging Email Marketing]()
The Definitive Guide to Engaging Email Marketing
Today's digitally-savvy consumers have short attention spans and intelligent buying and browsing habits which is why providing personalised, relevant communications is essential.Buyers today are more empowered. Information is abundantly, overwhelmingly available, and buyers are using that easy access to tune out unwanted marketing messages while simultaneously seizing control of their buying processes. This Definitive Guide to Engaging Email Marketing (#DG2EEM) covers the five attributes of engaging email: trusted, always relevant, conversational, coordinated across channels and strategic. We hope this guide will help you tell richer, more compelling, and ultimately more engaging stories within your email marketing and beyond. Throughout it, you’ll find checklists and worksheets to help you assess your strategy and examples of great email marketing to inspire you.
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This report from Marketo explores:
- What makes email truly trusted and engaging
- How to talk with each of your customers individually, rather than talk at them as a group
- How to engage your audience with cross-channel conversations, listening and responding effectively
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