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Report Feefo Online Reviews: the consumers’ perspective 2018

Online Reviews: the consumers’ perspective 2018

There is a paradox about the way we shop...

On the one hand the internet means we have never been better informed about products and services, with ready access to reviews about everything. This report explores the attitudes of a representative sample of 2,000 UK consumers towards online reviews and how they use them. It examines the influence of reviews, the extent to which they are trusted, and where they feature when shoppers embark on their paths towards buying.

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Uncover Key Findings, including: 

  • Regardless of how they shop, consumers still regard reviews as hugely significant and useful, and that level of importance is even greater than last year.
  • Many more shoppers read reviews than post them.
  • A huge proportion of shoppers are now worried about fake reviews, with the number increasing substantially on last year.
  • About a quarter of consumers are attracted to new ways of accessing reviews, and having the technology that gives them the information they want as quickly and succinctly as possible.

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