CarParts.com Increases Engagement 400% by Personalizing Experiences Around Each Customer’s Vehicle

CarParts.com is the leading online auto part and accessories retailer. Their goal is to help everyday drivers get back on the road by making it simple and convenient to shop for auto parts online. They’ve streamlined shopping experiences by making it easy for customers to find the best parts, at the lowest price, and have them shipped to their door. CarParts.com needed a multi-channel marketing solution that would extend that seamless experience across their channels by personalizing products and content based on each user’s vehicle type, historical, and real-time site behaviors. Download this case study to learn how Blueshift helped CarParts.com deliver relevant product and content recommendations, improve customer engagement and scale with automated, behavior-triggered campaigns.