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Ebook Xtremepush- Buyers Handbook for Mobile Marketing Platforms

Buyers Handbook for Mobile Marketing Platforms

Understanding the MMP landscape.

Read this guide to understand how your brand can benefit from MMP and where it might fit into your existing Martech stack. It will also give you the tools to identify the capabilities and attributes you should be looking for from the various vendors out there.

Report Snap Shot

Mobile Marketing Platform (MMP) is a term for any software solution that is purpose-built to facilitate and optimise mobile marketing communications.