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Report Adobe 2021 Technology Trends - Experience Index

2021 Technology Trends - Experience Index

Fourteen digital trends making an impact on your business this year

For brands and marketers, 2021 will be a year of recovery, making difficult decisions and turning the lessons of 2020 into plans for growth. The more than 13,000 respondents to the 2021 Digital Trends Survey see their businesses as focused on the customer as a human being, their employees as integral assets and the digital customer experience as the driver of growth and strategy. This year’s Digital Trends Report delves into the impact of a distributed workforce, empathy as the driver of experience and how we can put customers first by having a brand purpose that resonates with employees.

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Three guiding principles for 2021: empathy is the future of experience, the new era is disruptive, and brand purpose becomes even more relevant.

With the world on the brink of change, this year’s report provides timely insights to help marketers and business leaders realign their vision and bounce back stronger in 2021.

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