Developing Successful Donor RelationshipsTrust. It's pretty important in any relationship. And for charities and their donors, it's paramount.
Yet, nearly half (45%) of people claim their trust in charities has fallen in the past year, while just four per cent say it’s increased. Clearly there is some work to be done.
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So how do you build these trusting, reciprocal relationships with your donors? Here are four key ways to help you develop strife-free and fruitful donor relationships that last.