What's in a review?Shoppers have a lot to evaluate when reading reviews. And there are three standout pillars that they keep coming back to.
It’s no surprise. Reviews are instrumental when it comes to purchase. For shoppers, it’s more than just finding the product with the most reviews or the product with the most recent reviews or even the product with the highest rating. There’s a whole lot more to the story. We spoke to over 30,000 global shoppers to understand how reviews drive them to purchase. The findings? Shoppers have developed a critiquing process – an evaluation of the content of the review.
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For the full story, check out our reviews criteria infographic.