Your Primer to Voice of the Customer: What it is and How it Fills the CX Insight Gap in 2021Unfortunately, keeping up with today’s connected customers presents a significant challenge for any brand.
As customers, our expectations are constantly evolving. What we experience with one brand impacts how we perceive our experiences with another. We seek easy experiences tailored to our needs, whether we’re buying something or obtaining support. Otherwise, switching brands is just a few clicks away.
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In this report, we look at what customer-centric brands need to know about VoC, so you can design empathetic experiences that stand out in your customers’ eyes:
- What it is
- How to collect it
- How it fills crucial customer experience (CX) insight gaps