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Case Study The Ultimate Customer Service Guide for a Complex Social Thread

It's Complicated: The Ultimate Customer Service Guide for a Complex Social Thread

Social customer service is complicated. What may begin as a single tweet can escalate into a battle of the voices, with all hands on deck. One person’s tweet might be another‘s useful source of information, opportunity to join the conversation... or troll it. It is social media, after all.

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This is a practical manual used by customer service managers, social media marketers and contact center professionals to understand the evolution of a conversation on social media and how to deliver customer service. This not only takes a resilient team - it takes technology.