How to read and utilise your survey response rates

The usefulness and effectiveness of a survey is often judged on the responses that it generates and the action that can then be taken. This makes response rates a popular topic among Customer Experience (CX) and Market Research professionals. Yet are response rates a reliable metric? This report will help to determine the factors that can be used to improve how a survey and its response rates are analyzed, and – most importantly – maximize the value of the information the program yields.