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Case Study microsoft-The paid search and retail industry friendship

The Paid Search and Retail Industry Friendship

Benefits of search and buying intent

Search is more important than ever for retailers to connect with consumers. As eCommerce grows, retailers have an opportunity to better understand consumers through their search behavior, driving both performance and insights for business recovery. Get the most out of your budget and return on ad spend this retail holiday season through industry insights, consumer trends, and actionable product information.

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Learn about:

  • The benefits of search partnered with other channels to increase retail buying intent
  • Changing retail consumer behaviours and interests
  • New opportunities for digital advertisers