The New Customer Engagement ModelHow to Adapt Your Marketing in the Consumer Privacy Eta
The rules of marketing continue to change - especially in light of data measures like the CCPA and Apple ITP. This means all businesses need a new customer engagement model - one that abides by consumer concerns regarding data collection and usage, but also enables them to deliver relevant, real-time, personalized messaging to opted-in prospects and buyers.
Report Snap Shot
- Consumer Privacy Landscape
- The Marketer's Dilemma
- Moderninizing Your Martech Stack for a New Age
- The Core of the New Customer Engagement Model
- Optimizing CX in the Consumer Priviacy Era