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Report Treasure Data The Complete Guide to Customer Data Platforms

The Complete Guide to Customer Data Platforms

Everything You Need to Know about Customer Data Platforms

A Customer Data Platform (CDP) is a database often used by marketers and customer experience teams to ingest customer data from relevant platforms, channels, and devices, including marketing, product, sales, and support systems to provide a single, unified view of your customers. Based on segmentation within the CDP, companies are able to activate hyper-personalized and data-driven consumer engagement across various marketing channels.

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Read this whitepaper to learn everything you need to know about CDP and how using one can benefit your business.