The Art of Customer ExperienceDo you remember when customer-focused organisations were a novelty and when brands were able to operate without regard to customer feedback or social media reaction?
In today’s world of the always-connected and empowered customer, organisations need to adapt quickly to stay relevant. As a result, the customer experience is paramount, and a key differentiator.
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No longer can customer experience be a mere afterthought. To outperform today, customer experience has to be at the epicenter of an organization’s DNA.