Ten activities to understand your customer

We know that delivering high quality, relevant customer experiences that resonate on an emotional and rational level leads to increased customer satisfaction or retention, new innovations, and increased sales. A Forrester Consulting study showed that both how a customer thinks and feels drives business outcomes, such as purchase, loyalty, and advocacy, but how they feel has 1.5 times more impact on that outcome. In short, emotions matter. But how can you uncover emotions through research? Forsta allows you to deep dive into your customers’ lives and uncover behaviors and emotions.