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Push Notifications: What They Are, How They Work, and Why They Matter

What are push notifications?

Push notifications tend to be short, catchy messages that can be sent to anyone who is opted into receiving updates from your company’s app or website, even when they aren’t currently active there. As the first mobile-native messaging channel, push notifications have grown into a powerful engagement tool for cementing customer relationships and boosting revenue.

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Everything you need to know about push notifications, and how they can be used to drive engagement 

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